Professional Background: Honor began her career in international banking at HSBC, developing expertise in cross-border transactions and sophisticated client relationships. She subsequently held partner-level positions at advisory firms, where she honed her skills in strategic counsel and capital markets. Her transition to specializing in family office services was a natural evolution, combining her banking foundation with an intuitive understanding of multi-generational wealth stewardship. This dual perspective—institutional rigor with family office sensibility—defines her approach at Alke Capital. Family Office Heritage: Honor's deep understanding of family office dynamics stems from her heritage within this ecosystem. Her father built and managed a Geneva-based family office for over 40 years after leaving Citibank, establishing relationships with prominent entrepreneurial families and making early investments in major private equity firms, including Carlyle Group. This network spans several continents and includes established families across Switzerland, the UK, Europe, Brazil, China, and emerging markets in the Middle East and Singapore. These relationships represent genuine family connections built over decades, rather than just the typical “conference networking”. Investment Philosophy: Honor's investment approach is driven by both professional acumen and personal conviction. She focuses on companies and sectors that address global challenges, particularly climate solutions, healthcare innovation, and educational advancement—reflecting her belief in creating "the kind of world I want for my children." Her strategy emphasizes later-stage investments (Series C/D+) with proven commercial validation, reducing risk while maintaining meaningful growth potential. This disciplined approach aligns with family office preferences for substantial opportunities with manageable risk profiles. Distinctive Approach: What sets Honor apart is her commitment to alignment over transaction volume. She often makes valuable introductions without direct financial benefit to strengthen long-term relationships, and when representing companies, she explicitly ensures investor fees come from the company rather than the investor—maintaining the trust essential in family office relationships. Through Alke Capital's co-investment strategy, Honor literally "puts her money where her advice is," converting placement fees into equity stakes to demonstrate genuine conviction in the opportunities she presents. Global Perspective: Honor's international upbringing and multilingual capabilities enable her to navigate complex cross-border relationships with cultural sensitivity. Based in London with strong ties to Geneva, Honor maintains the international perspective essential for serving sophisticated global families while understanding the regulatory and business dynamics of key financial centers. Personal Commitment: Honor's approach is deeply personal. She views her role not as a service provider but as a trusted advisor and partner in the long-term stewardship of family wealth and values. This philosophy underlies every aspect of Alke Capital's operations and client relationships. Her commitment to discretion, quality over quantity, and genuine alignment of interests reflects the values that have sustained multi-generational family wealth for decades—and positions Alke Capital as a natural partner for families seeking the same thoughtful approach to their investment activities.